Privacy policy

How PrimaryTools collects, uses and looks after personal information. Last updated: 10 November 2026.

The short version

Most of the site can be used without giving us any personal information.
We only ask for an email address when you need something sent to you: a test report, an order or a reply to a message.
We only send tips and offers if you tick a box to say yes, and every email has an unsubscribe link.
We never sell your information.
Card payments are handled by Stripe. We never see or store card details.

1. Who we are

PrimaryTools (primarytools.co.uk) is part of the Primary Collection. It is run by Martin Green, a sole trader based in the UK. Martin Green is the “controller” of the personal information described here, which means he decides how it is used.

Contact: info@primarytools.co.uk or our contact page.

2. What we collect and why

When	What we collect	Why	Lawful basis
You request an 11+ or 7+ test report	Your email address, your child’s first name if you choose to give it, the answers given in the test and the time taken	To mark the test and email you the report you asked for	You asked us to send it (contract / taking steps at your request)
You tick the box for 11+ or 7+ tips and offers	Your email address, your child’s first name (if given), the test score and the topic that needs most practice	To send occasional 11+ or 7+ tips and offers about our practice papers, matched to the result	Consent – you can withdraw it at any time
You tick the box at checkout to receive emails from us	Your email address and name	To send occasional emails about new PrimaryTools resources and offers	Consent – you can unsubscribe at any time using the link in every email
You buy something	Name, email address, billing address and order details	To process your order, deliver downloads, provide receipts and keep accounting records	Contract, and our legal obligation to keep tax records
You contact us	Your name, email address and anything you include in your message	To reply to you	Legitimate interests (answering your enquiry)
You visit the site	Technical information such as IP address, browser, device and pages visited	To keep the site secure and working, prevent spam and abuse, and understand which pages are useful	Legitimate interests; consent for analytics and advertising cookies

3. Children

PrimaryTools is for parents, carers and teachers. Our practice tests may be taken by children, but the email address on a report request should be a parent’s or carer’s.

The only information we ask for about a child is an optional first name, used to personalise the report. We don’t ask for a child’s surname, age, school or contact details. If you think a child has given us their own contact details, please email us and we will delete them.

4. Practice tests and your browser

While a test is in progress, the answers are saved in your own browser (local storage) so that progress isn’t lost if the page is closed by accident. This stays on your device and is not sent to us unless you request a report. It is cleared when you start the test again, or you can clear it in your browser settings.

5. Emails from us

Test reports and order emails are sent because you asked for them. We won’t send further emails unless you have ticked the box to receive tips and offers.
Tips and offers are sent only if you opt in. You can unsubscribe at any time using the link in every email, or by emailing us.

6. Who we share information with

We use trusted service providers to run the site. They process information only on our instructions and must keep it secure.

Brevo – sends our emails and holds our mailing list.
Bluehost – hosts the website.
Cloudflare – speeds up the site and protects it from attacks.
WooCommerce – the shop software on our website. It holds order details (name, email, billing address and what was bought) on our hosting.
Stripe – takes card payments at checkout. Stripe collects card details directly, and we never see them.
Google – Google Analytics (how the site is used) and Google AdSense (adverts that help keep our free resources free).

We may also share information if the law requires it. We never sell personal information.

Some of these providers process information outside the UK, for example in the EU or the USA. When they do, the transfer is covered by UK adequacy decisions or other approved safeguards, such as standard contractual clauses.

7. Cookies and advertising

We use cookies and similar technologies for these purposes:

Essential – needed for the site and shop to work, such as your basket and security.
Analytics – Google Analytics shows us which pages are used, so we can improve them.
Advertising – Google AdSense shows adverts and may use cookies to personalise them and measure how they perform.

Analytics and advertising cookies are only used with your consent, which you can give or refuse through the cookie banner when you first visit. You can change your choice at any time, and you can also block cookies in your browser settings.

To learn how Google uses information from sites that use its services, see How Google uses information from sites or apps that use its services. You can manage personalised ads at Google Ad Settings.

8. How long we keep information

Test report requests: the answers and email address are used to send the report and are not stored on our website. Our email provider keeps a delivery record for a limited time.
Spam and abuse protection: a scrambled (hashed) form of your IP address and email address is kept for no more than 24 hours to limit repeated requests.
Mailing list: until you unsubscribe. After that, we keep only the minimum needed to make sure we don’t email you again.
Orders: six years, to meet tax and accounting rules.
Messages to us: as long as needed to deal with your enquiry, and normally no more than two years.

9. Keeping information safe

We use secure connections (HTTPS), reputable providers and sensible access controls. No website can be completely secure, but we take reasonable steps to protect your information.

10. Your rights

Under UK data protection law you have the right to:

ask for a copy of the information we hold about you
ask us to correct it
ask us to delete it
ask us to restrict or stop using it, or object to how we use it
ask for it in a format you can take elsewhere
withdraw consent at any time (for example, by unsubscribing)

To use any of these rights, email info@primarytools.co.uk. We will reply within one month.

11. Complaints

If you are unhappy with how we have used your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint or 0303 123 1113.

12. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed. If we make an important change that affects how we use your information, we will make it clear on the site and, where appropriate, by email.